WIPP Signs Strategic Partnership with International Trade Administration on Exporting Initiatives

img_0179Earlier today, WIPP joined Assistant Secretary Jadotte at the U.S. Department of Commerce to announce a new partnership to increase awareness about exporting in the U.S. business community. Women Impacting Public Policy’s (WIPP) new strategic partnership with Commerce’s International Trade Administration (ITA) will focus on providing education and resources to help small- and medium-sized women-owned businesses succeed in the global marketplace.

Signed this morning, the Memorandum of Agreement explains that, ITA and WIPP will work together on marketing, education programs, and events leveraging our organizations’ expertise to help make U.S. businesses more export savvy. WIPP recently developed Export NOW, a step-by-step program which guides participants — current and new exporters — through the steps to enter new growing markets or to expand their export reach. We’ll also partner with ITA on our Export Now program. Joint activities may include building awareness through outreach at trade shows, collaborative press and digital communications, and online registration for resource support.

As the U.S. marketplace becomes more competitive than ever, it is crucial for businesses — particularly small- and medium-sized businesses — to engage a broader international market for success. WIPP firmly believes that the products and services provided by women-owned businesses belong not just in American hands, but should reach every consumer around the globe. As a leader in educating businesses on ways to build, develop, and expand their companies, WIPP is perfectly positioned to work in concert with ITA to aid women-owned firms in growing their footprint in the global marketplace via export opportunities.

In 2014, U.S. Secretary of Commerce Penny Pritzker announced the National Export Initiative/NEXT (NEI/NEXT), an expanded and revitalized U.S. export strategy. NEI/NEXT focuses on supporting U.S. businesses of all sizes and economic growth in American communities by making it easier for U.S. companies to access export resources and capitalize on growth opportunities around the world. Our partnership with ITA supports this initiative by educating U.S. women-owned businesses about the benefits of exporting and expanding their exports to additional markets. Companies will learn about public and private sector resources to assist them in going global. WIPP joins several of ITA’s Strategic Partners who have connected more than 1,500 companies to federal export assistance to broaden and deepen the U.S. exporter base.

Explore New Growth Opportunities with Export NOW

If you were hesitating on whether or not to export – here’s the business case for you: U.S. metropolitan areas in 2014 set export highs for the fifth year in a row exceeding $1.44 trillion in goods exports!

As highlighted by U.S. Commerce department: “Today, U.S. businesses are increasingly taking advantage of export opportunities. The data makes it clear. Companies based in the United States that sell their world-class goods to the 96 percent of potential customers who live outside our borders are critical to both the local and national economy. This is evident in today’s release of the 2014 Metropolitan Area Export Overview. The report highlights data on goods exported from U.S. metropolitan areas in 2014. Some of the nation’s most prominent cities are leading in trade and setting new export records.

We will guide you through the process of joining them with an exciting growth opportunity for your Business -> WIPP’s National Export Expansion Education Program. This step-by-step program will lead participants (both current and new exporters) through the steps to enter this growing market, or to expand their export reach.

You don’t have to be big to export – We will help you take a bite of the Export cake
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And Why Export? It’s a big world …

  • 95% of consumers live outside of the U.S.
  • 80% of world economic growth forecasted to occur outside the U.S.
  • $2.3T of U.S. goods and services exported in 2013

… and great Growth Opportunity

  • U.S. exports are in high demand although only 300,000 U.S. companies export – it’s a competitive market
  • Average revenue per firm was $23 M in 2013
  • Exporters report nearly 4 times total revenue per firm
  • Digital technologies enable entrepreneurs to be “micro-multinationals” that sell and source products, services ad ideas across boarders (McKenzie)

In WIPP’s Annual Survey, 38% of all respondents showed interest in our Export NOW program, so here are ours first webinars for entry-level exporters. Stay tuned for our advanced series! Register for first free webinars:

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The program is in partnership with the U.S. Department of Commerce’s International Trade Administration (ITA) and with the Clinton Global Initiative to make Export NOW an official CGI Commitment to Action.

For more information check out our step by step curriculum and get started today.