2018 will be a big year for WIPP. Please join us!

January Letter From WIPP President Jane Campbell

Happy New Year!

Washington was hit by a deep freeze at the beginning of January, causing a bit of a slow start for Congress. But national politics has already resumed its’ torrid pace.

Jane Campbell photo

WIPP President Jane Campbell

Don’t worry, Women Impacting Public Policy, with cool heads and thoughtful deliberation, will continue to advance and advocate for meaningful public policy that has a positive impact on women business owners. 

We are off to a great start. This week, we held an informative and well-attended policy briefing to help our members understand the intricacies and impacts of new developments, like the tax law, in Washington. This will be a new monthly series where members can ask WIPP’s Chief Advocate Ann Sullivan and me questions about the rapidly shifting policy landscape.

On top of our policy work, we are planning a new series of ChallengeHER events across the country to deliver the information and connections women need to succeed in government contracting. We are also busy lining up an informative slate of GiveMe5 webinars to provide members with government contracting knowledge delivered by experts in the field. From taking the first steps into contracting to learning what to do once you’ve landed a big government contract, these webinars are an indispensable resource!

As you can see, WIPP is on track to accomplish many amazing things this year. But it’s your voice and membership that makes us powerful in Washington. And it’s more important than ever that women entrepreneurs make their voices heard. After all, if we are not at the table, we will only get the scraps.

WIPP is a nonpartisan organization that brings women from all walks of life and both sides of the aisle together to speak with one voice about what women in business need to succeed. Please consider joining us today.

Jane Campbell
WIPP President

ChallengeHER Success Story: Neva Gardner Won’t Be Fenced In

Neva Gardner never expected to own a successful fence construction company let alone work directly with the U.S. government.

Yet, since 2004, the Idaho businesswoman has made major in-roads with Homeland Security and other agencies by strategically pursuing opportunities to compete, building a coast-to-coast reputation, and staying on top of regulatory shifts in the complex world of federal contracting.

Neva has twice served as a panelist at free ChallengerHER events in Boise, Idaho, to share her experience navigating a system that historically has fallen short of targets set for working with women contractors. The workshops organized by Women Impacting Public Policy, the Small Business Administration and American Express OPEN, are designed to be a one-stop-shop for connecting women-owned businesses with organizations and other resources to successfully pursue federal contracts.

In addition to launching as a woman-owned business to differentiate her company, Neva established a “set aside” as a service-disabled military veteran by joining the Small Business Administration’s 8(a) program for socially or economically disadvantaged business owners.

Of her interactions with ChallengeHER participants, Neva said, “Several women asked me how I did this or that, and it encouraged them to follow through with things they already knew or it got them thinking, ‘Oh, I can do that.’ Everything I have, I had to work for. Just because I had a ‘set aside’ doesn’t mean I had people knocking down my door for a contract.”

Neva founded Purgatory Fence Company in 2004, remaking a previous fence business her husband, Gary Plumlee, had started under a different name. “I had built fences with a baby on my back, and then started to realize that maybe I better help in a bigger way.”

Neva started going after government jobs once she learned the highly technical process of successfully completing bids. As president and CEO, Neva has largely kept the company away from commercial and residential projects, opting instead for federal agencies that provide steady work and pay invoices in a timely fashion.

“We started with barbed wire and built fences for the Bureau of Land Management and the U.S. Forest Service,” she said. “Then, we got into a lot of chain-fence and high-security projects for military installations.”

Getting approved for the General Services Administration’s 8(a) Schedule was a boon as there are not many fencing companies that carry that designation. But, as she has warned ChallengeHER participants, “Don’t ever put all your eggs in one basket. We never said we can only do 8(a) contracts. We still look out there on the Federal Business Opportunities website. We do market research.”

Another key to success has been keeping costs low and responding only to bids her company actually has the capacity to tackle, typically contracts of $500,000 or less that don’t merit hiring a project manager, Neva said. Purgatory’s primary employees are still Neva and her husband, and they prefer to hire subcontractors near the locations where they earn contracts rather than employ a full-time crew.

ChallengeHER events provide a venue for Neva to lend useful guidance to other women building a federal contracting enterprise. In addition to helping them understand how to start the process and market their businesses, she encourages them to be thoughtful about their trajectory—wisdom that she did not have the benefit of when she got into federal contracting.

“I had to figure it out on my own. I never had anybody teach me. I just did my research and moved forward,” Neva said. “We started the company with a credit card, and everything was borrowed. Now we’re a multi-million-dollar company. We live in a small rural market yet we travel all over the country doing jobs. You have to figure out who you want to be. You can still be small and do big dollars.”

2017: A Banner Year for WIPP & Women Business Owners

WIPP was busy this year educating policymakers, women business owners, the media and the public about what women business owners need to succeed. From bringing women entrepreneurs directly to some of the most powerful lawmakers in the country, to meeting women entrepreneurs where they live and do business to educate them on how to bolster their businesses, WIPP was at the forefront of issues impacting women in business in 2017.

A sampling of our (many) accomplishments are highlighted below:

Educating Thousands of Women Business Owners Nationwide

  • WIPP held 12 ChallengeHER events in cities across the country, training more than 2,100 women on the best practices for success in federal contracting; including 5 match making events with federal agencies and primes.  WIPP has educated more than 10,000 attendees through its classes that range from those who are new to the process to those highly experienced. Learn more about ChallengeHER, and read about some of the success stories that have come out of the program.
  • WIPP produced 30 Give Me 5 training webinars increasing the free, on-line curriculum to approximately 120 downloadable recordings.  Reaching over 3,000 people this year, these training webinars were taught by industry specialist and federal contracting experts.
  • More than 200 women business owners joined WIPP and Chicago Treasurer Kurt Summers for a discussion on venture funding and women owned small business. The discussion explored how to encourage venture capital investment in women, the process of lending for SBICs, and how women business owners can approach venture capitalists.

Impacting Policy at the Highest Levels

  • The president signed the 2018 National Defense Authorization Act (NDAA) into law, which includes a provision directing the Small Business Administration to study small business participation on Multiple Award Contracts. The SBA study is in response to a WIPP report revealing that women small business owners are being shut out of large government contracts. Learn more about WIPP’s study.
  • WIPP surveyed 515 WIPP-affiliated women business owners nationwide on how they use the tax code and worked with American University’s Kogod Tax Policy Center to use the survey data to research how the tax code impacts women business owners. The survey data – together with Kogod’s review of existing tax research on the topic – suggests that many women-owned companies are unable to fully access more than $255 billion worth of tax incentives Congress has designed to help small businesses. The study was picked up exclusively by the Associated Press and was featured in hundreds of papers across the country. Learn more about the report in an op-ed WIPP President Jane Campbell authored in Entrepreneur magazine.
  • WIPP brought women business owners to Washington to testify at tax hearings and help inform the framework for the House Small Business agenda.
  • WIPP’s Economic Blueprint, which outlines a range of economic policy recommendations lawmakers can follow to help women entrepreneurs thrive, was featured in Forbes. Read WIPP President Jane Campbell’s op-ed outlining WIPP’s Economic Blueprint in The Hill.
  • WIPP secured powerful politicians to speak at WIPP’s annual conference so they could hear directly from women business owners on what they want out of Washington. Lawmakers included House Ways and Means Chairman Kevin Brady (R-TX), Sen. Joni Ernst (R-IA), House and Senate small business committee tax experts and Senate Small Business Committee leadership.
  • WIPP’s advocacy efforts throughout the tax reform debate—which included submitting comments to the Senate Finance Committee urging parity for pass through entities and repeal of the estate and AMT taxes—were instrumental in securing a pass-through carve out, along with the agreement to double the estate tax exemption from the current $5.6 million per individual to $11.2 million ($22 million for couples). WIPP members authored op-eds, letters to the editor and did interviews with reporters on the issue to ensure the women-owned business perspective was breaking through.
  • WIPP’s advocacy team worked to maintain funding for programs important to WIPP, such as the Women’s Business Centers, microloan lending programs and more.
  • WIPP submitted testimony to Congress and statements to the media urging stability of the small business health insurance marketplaces and that Congress keep in place a pooling mechanism for small businesses to buy health insurance.
  • WIPP encouraged the Consumer Financial Protection Bureau to support the implementation of Section 1071 of the Dodd-Frank Act requiring financial institutions to gather and report data on small business lending, including applications made by women and minority owners. Read our press statement and our comments to the CFPB.
  • WIPP supported the Promoting Women in Entrepreneurship Act.
  • WIPP was mentioned in more than 60 news articles in 2017, ensuring the women business owner perspective was heard throughout national debates around tax reform, the federal budget, entrepreneurship and more. We had articles in Forbes, Entrepreneur Magazine, Financial Times, The Hill newspaper, The Atlantic, the Business Journals, Reuters, the Associated Press, Morning Consult, Bloomberg, the Chicago Tribune, NBC and many more.

Supporting Small Businesses on Small Business Saturday

  • 2017 saw record support from business organizations through the Small Business Saturday Coalition, the national grassroots initiative that WIPP leads to promote Small Business Saturday, with more than 575 organizations nationwide supporting small businesses on Small Business Saturday—an 18% increase over previous years.
  • Organizations WIPP engaged to support Small Business Saturday included the National Retail Federation, Association of Women’s Business Centers, U.S. Black Chambers, Inc., and SCORE, as did local organizations such as the Chicago Public Library, San Francisco Chamber of Commerce, Main Street Iowa and many, many others.
  • WIPP’s leadership around the Small Business Saturday Coalition was instrumental in promoting 7,200 events and activities celebrating Small Business Saturday nationwide, engaging more than 2.2 million small businesses.
  • The Coalition secured 653 mayoral proclamations in support of Small Business Saturday nationwide and ensure numerous public service announcements were issued promoting the day.
  • WIPP secured passage of a Senate Resolution designating Small Business Saturday and introduction of House Resolution and engaged 240 Members of Congress in Small Business Saturday activities.

WIPP Rings in Small Business Saturday at NASDAQ in Times Square

WIPP joined the New York City Department of Small Business Services to ring the closing bell at NASDAQ in Times Square in honor of Small Business Saturday, and received a proclamation from Mayor Bill de Blasio on behalf of the Small Business Saturday
NASDAQ2017

Holly McWhorter of PLANT Apothecary and Isabel Gunther of Little Green Gourmets joined WIPP in ringing the NASDAQ closing bell in honor of Small Business Saturday.

Coalition declaring Nov. 25 Small Business Saturday in New York City.
WIPP members joined Gregg Bishop, commissioner of the NYC Department of Small Business Services, to close trading heading into the holiday shopping weekend.
“It was an honor to celebrate Small Business Saturday with Commissioner Bishop and the NYC Department of Small Business Services,” said attendee Jenn Hauser, owner of Bohaus, a small coffee and  flower shop in Brooklyn. “Most women business owners are small businesses, and Small Business Saturday is crucial to our bottom lines. Women business owners are one of the fastest growing segments of our economy and small businesses create two-thirds of our nation’s
new jobs. We hope folks remember to shop small this weekend, because when small business is strong, our economy is strong.”
Small business owners Jenn Hauser of Bohaus in Brooklyn, NY; Isabel Gunther of Little Green Gourmets in New York City; Holly McWhorter of PLANT Apothecary in Brooklyn, NY; and Dionna Dorsey of District of Clothing in Washington, D.C.
WIPP, along with American Express and partners, founded the Small Business Saturday Coalition to help engage communities across the country for Small Business Saturday. Every year, WIPP works with hundreds of organizations and thousands of small businesses across the country to promote Small Business Saturday in their communities.

WIPP In the News: December 2017

WIPP officials, members and activities drew media attention on issues ranging from tax reform to Small Business Saturday. Check out the 10 media hits featuring WIPP over the last month.

The Hill: Tax Bill Isn’t Perfect But a step in the Right Direction

Forbes: Female Business Owner Feeling Set-Aside? Consider This Option

Epoch Times: Republicans Forge Ahead with Tax Reform

Fosters Daily Democrat: Small Business Saturday posts impressive numbers

Niagara Frontier: Reports: Estimated 43% of American adults shopped or dined small on Small Business Saturday

Survey: Small Business Saturday Inspires Consumers to Shop Local

The Journal News: Port Chester to make Nov. 25 Small Business Day

Market Business Insider: Nine-in-Ten U.S. Consumers Say Small Business Saturday Has Had a Positive Impact on Their Community

The Eagle: Tax reform would boost women-owned businesses

Vision Times Media: Helping women entrepreneurs get federal contracts

News You Need to Know: December 2017

Emily Murphy

Longtime WIPP friend Emily Murphy, right, was sworn in as GSA administrator this week. She’s pictured here with WIPP Chief Advocate Ann Sullivan at the ceremony.

Longtime WIPP Friend Emily Murphy Sworn in as GSA Administrator

Longtime WIPP friend Emily Murphy, was sworn in as the 41st administrator of the General Services Administration (GSA) this week. Murphy’s Senate confirmation was strongly bipartisan, with leaders on both sides of the aisle praising her experience, qualifications and commitment to public service. The Senate’s unanimous consent decision came after Murphy’s confirmation hearing before the U.S. Senate Committee on Homeland Security and Governmental Affairs, where she discussed her key priorities and vision for advancing the agency. Murphy will lead a workforce of 11,600 full-time employees and oversee approximately $54 billion in annual contracts.

“I look forward to working with our partners in industry, customer agencies, and Congress so that GSA can continue to fulfill its mission of providing the best value in real estate, acquisition, and technology services to government and the American people,” Murphy said last month.

Deadline to Apply for 2018 Health Coverage Friday

The final deadline to apply for 2018 health coverage at HealthCare.gov is this Friday, Dec. 15. Visit www.HealthCare.gov now to apply. You can also find a host of nonpartisan information about health coverage costs, requirements and options on the Kaiser Family Foundation website.

Burdensome Regulations

The SBA Office of Advocacy is asking for input on burdensome regulations as part of the office’s Regulatory Reform Efforts. You may fill out the form at www.sba.gov/advocacy. You don’t have to an expert to comment. The office is seeking to engage small business owners on their everyday pain points with respect to federal com

Appropriations & Continuing Resolutions

Faced with a December 8 deadline, Congress passed a short-term continuing appropriations resolution (CR), funding the federal government through December 22. Designed to give Congressional appropriators time to negotiate funding for the balance of FY18, Congressional GOP leadership must now decide whether to negotiate an FY18 omnibus with Democrats to ensure the eight votes needed to pass the bill in the Senate. House Republicans have proposed a hybrid means of funding—a bill that would fund defense for the remainder of FY18 with the remainder of the federal government operating on a CR—which Democrats strongly oppose. The other option is to punt funding for the government into January with another short-term CR.

A major issue surrounding the decision is the level of spending caps imposed by the Budget Control Act. Congressional GOP leadership wants to lift the caps and pass a $230 billion increase in defense spending over two years. Democrats also want to lift the caps, but are insisting that any increase in defense spending be matched by increased non-defense funding.

Additionally, there are two measures under consideration for inclusion in the CR legislation, including the Deferred Action for Childhood Arrivals (DACA) program, and the Alexander-Murray healthcare bill which restores cost sharing subsidies for participating insurance plans. Senator Susan Collins (R-ME) made her support for the tax reform bill contingent on passage of the healthcare fix.

NDAA Signed into Law

 

Joni Ernst

Sen. Joni Ernst, who along with Sen Kirsten Gillibrand sponsored legislation requiring the SBA to study small business participation in large government contracts, accepted an award during WIPP’s 2017 annual leadership meeting.

Last month, the Senate passed the FY18 National Defense Authorization Act (NDAA), which was signed into law by President Trump on Tuesday. One of the few must-pass bills in Congress, the measure included WIPP’s top priority requiring the administrator of the SBA to conduct a study and submit a report to Congress on the utilization of small businesses (WOSBs, HUBZones, 8(a)s, and Service Disabled Veterans) with respect to Multiple Award Contracts (MACs). The effort was spearheaded by Senators Joni Ernst (R-IA) and Kirsten Gillibrand (D-NY).

Also included in the NDAA is the creation of Federal Online Marketplaces, similar to Amazon and Walmart, for purchases under $250,000. This would drastically change how the federal government buys its products. It should be noted that the Congress increased the micro purchase threshold from $150,000 to $250,000. These purchases are reserved for small businesses.

Letter from WIPP President Jane Campbell: December 2017

Winter is here and the weather is chilly, but things are boiling over in Washington. Congress is running full-tilt to try to complete a herculean amount of work before year’s end. In this newsletter, we cover developments in taxes, the National Defense Authorization Act, the deadline to sign up for health coverage and a looming deadline to appropriate  funds for the 2018 budget.

Jane Campbell photo 2 2

WIPP President Jane Campbel

We saw record support in 2017 from business organizations, with more than 575 organizations nationwide supporting small businesses on Small Business Saturday—an 18 percent increase over previous years.

WIPP, in conjunction with American Express, founded the Small Business Saturday Coalition in 2011. This year, 7,200 events and activities celebrating Small Business Saturday were held nationwide, engaging more than 2.2 million small businesses.

Every year, WIPP is proud to work with public officials at all levels of government and hundreds of organizations and thousands of small businesses to encourage all Americans to “shop small” at local businesses and “dine small” at local bars and restaurants.

As you do your last-minute shopping, consider going to a small business to get it done.

Happy Holidays!

ChallengeHER Success Story: Debbie Banko, CEO of Link Technologies

After running a successful business for nearly 20 years, Debbie Banko, the founder and CEO of Link Technologies in Las Vegas, knows the importance of networking. And the importance of networking with other women business owners, in particular.

It’s why, after running a business that does nearly 40 percent of its business with the federal government, Debbie still loves attending events like ChallengeHER—a national initiative to boost government contracting opportunities for women-owned small businesses—where she continues to reap the benefits of networking with other women business owners in the federal contracting space.

“Women have to help each other,” said Debbie, who attended a recent ChallengerHER event in Las Vegas. “It was great to meet all those wonderful women, and hear the questions they have—it almost made me feel nostalgic for building something. To be in a room with all these entrepreneurial women and hear about the options for us in the federal contracting space was great. What’s more, there are few things better than networking with and doing business with other women. I even have some dinners set up with potential partners that came out of the event!”

In addition to networking, Debbie said the information provided at ChallengeHER is invaluable. Given the speed at which rules and regulations change or are being updated, and the complexity of many of the regulations and processes, events like ChallengerHER are essential for women who want and need to keep ahead of the game.

“For a new business owner just starting their company, ChallengeHER is one of the best events I’ve seen—and I’ve seen a lot of them over the years,” Debbie said. “Even for someone like me who’s been doing this a long time, this event had something for everyone. The laws are changing, and everyone at ChallengeHER knew exactly what they were talking about and had the latest information.”

Debbie ‘s business, which is an IT engineering and consulting firm, has around 150 employees, some fulltime staff and some contractors. She specializes in IT security, compliance, governance, information sharing and project management. Debbie started the business by herself, armed with $10,000 in start-up capital she had saved herself and a whole lot of drive and ambition.

That drive, her work ethic and a little “right time, right place” synergy helped her land her first government contract in her first year in business at the Naval Air Station in Fallon, Nevada, several hours north of her headquarters in Las Vegas.

Doing business with the federal government has been a boon to her business.

“I like the government contracts,” Debbie said. “If you are a good partner and do good work, you’re good. It’s hard to get in, but once you get in, you’re definitely a partner.”

For women business owners who haven’t been able to land a government contract, events like ChallengeHER are excellent ways to learn exactly what they need to do to become one of the government’s go-to partners.

“For any woman business owner out there struggling to understand, help is out there,” Debbie said. “There are no silver bullets, and you have to help yourself, too, but resources like ChallengeHER, the Small Business Administration, Procurement Technical Assistance Centers—they’re all there to help. Any woman business owner who wants to get into government contracting should use them.”

What’s more, events like ChallengeHER show women business owners that they can partner with other women business owners to increase their chances of winning government contracts, or simply boosting their businesses.

“The best lesson I’ve learned is to try always try to partner with other women business owners like yourself,” Debbie said.